Connecting data to the planning question

Transport Data Analysis

We analyse field surveys and existing records by time, location, direction and mode, and turn findings into maps, tables and technical commentary decision-makers can use.

Area reachable in 15 minutes
  • Walk
  • Cycle
  • Micromobility
  • Public transport
  • Car

Focus

Indicators read in context.

The same traffic volume can signal very different problems at different times, on different road types and for different users. 1,200 vehicles per hour means congestion on a two-lane urban street and free flow on a multi-lane boulevard. We first clarify how data was defined and collected, then separate observed findings from interpretation and assumption.

From a planning perspective we ask not only how busy a road is, but how easily people can reach what they need. We map walking and public transport access to schools, healthcare, stops and employment, and show where access is weak.

  • Temporal analysis: daily and hourly profiles, peak hour, seasonal and period comparisons
  • Spatial analysis: GIS flow maps, density and accessibility analysis
  • Performance indicators: journey time and reliability, speed profiles, bottlenecks

Key questions

Which questions does this study answer?

  1. At which hours, in which directions and by which modes are trips concentrated?
  2. Where do delay, queuing or connectivity problems stand out?
  3. Which neighbourhoods lack adequate walking access to schools, healthcare and public transport?
  4. Is an observed difference due to data coverage, survey conditions or a real change in the system?

Workflow

How we work

  1. 01

    Harmonise data

    We match dates, locations, units and classifications across sources and set shared definitions.

  2. 02

    Assess quality

    We review missing and outlying records, coverage and representativeness, and document corrections.

  3. 03

    Compute indicators

    We produce volume, directional, journey time and accessibility indicators suited to the decision and compare periods and locations.

  4. 04

    Interpret for planning

    We read findings together with land use and network conditions, and identify locations needing intervention and further data.

Deliverables

What you receive

  • Cleaned dataset with documented sources and transformations
  • Indicators by time, direction and mode
  • Comparative maps, charts and tables
  • Accessibility and catchment analyses
  • Technical findings, limits and recommendations for further work

Traffic volume, density and delay are different indicators. We present results with their definitions, units and survey periods, and do not attribute differences between periods to an intervention without testing the cause.

Getting started

What to share with an analysis request

  • Available data sources and formats
  • The decision or output expected from the analysis
  • Study area and periods to compare

We can start the first call even if not all documents are ready.

FAQ

Questions about this service

We have older count data. Can it be used?

Yes, if its date, method and coverage are suitable. We first assess quality and whether it represents current conditions, and recommend supplementary surveys if not.

Do you only look at vehicle traffic?

No. Our models treat walking, cycling, micromobility, public transport and car trips together. Alongside delay and queues we assess pedestrian crossing times, cycle links, public transport access and transfers, and show whether improving one group’s journeys penalises another.

Let’s define your project’s transport question together.

Share the location, land use and, if any, the authority’s request. We will agree scope, data needs and programme in the first call.